Event management is an essential aspect of organizing and executing a successful event. It involves planning, coordination, logistics, organization, production, and marketing. Professional event management is crucial for both corporate and social events, ensuring that they run seamlessly and meet their objectives. Pursuing higher education in event management can offer individuals the skills and proficiency needed to excel in this dynamic industry. In this article, we will explore the best studies available for event management, identifying the top universities worldwide known for their comprehensive curriculums and industry connections. We will delve into the educational opportunities available in the United States, the United Kingdom, Australia, Canada, Switzerland, Austria, the Netherlands, China, France, Germany, Sweden, and Japan. Additionally, we will provide essential considerations for individuals interested in pursuing event management studies such as language requirements, different academic levels, research opportunities, curriculum structure, assessment components, and accreditation.
Top Universities for Event Management in the United States
Event management is an exciting field, and studying in the United States provides the best opportunities to excel in this area. This article highlights the best universities that offer exceptional event management programs. These universities provide students with world-class education, invaluable practical experiences, and networking opportunities with industry leaders, setting them on the path towards a rewarding career.
|New York University (NYU)
|New York, NY
|B.S. in Sports Management with a concentration on event management
|University of Central Florida (UCF)
|B.S. in Event Management with a minor in Hospitality Management
|George Washington University (GWU)
|B.S. in Event Management and Tourism Studies
|San Diego State University (SDSU)
|San Diego, CA
|B.S. in Hospitality and Tourism Management with a specialization in Meetings and Events
|Ohio University (OHIO)
|B.S. in Sport Management with a concentration in Facility and Event Management
Studying event management in the United States opens doors to numerous career opportunities, with the country being home to several prestigious event management companies, ranging from corporate events and social events to professional event management.
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Event Management Studies in the United Kingdom
Are you considering studying event management? If so, the United Kingdom may be the perfect destination for you. With its world-renowned universities, rich history, and vibrant culture, the UK boasts some of the best event management programs in the world.
When it comes to selecting a university, it’s essential to choose one with a reputable event management program. Some of the best universities offering event management programs in the UK include:
|University of Westminster
|BA (Hons) Events and Visual Arts
|University of Surrey
|BSc International Events Management
|Queen Margaret University
|BA (Hons) Festival and Event Management
Attending a university with a reputable program will provide you with the knowledge and skills necessary to succeed in the event management industry. Furthermore, pursuing event management education in the UK can offer exciting career opportunities and connections in the international events industry.
Overall, whether you’re interested in corporate or social events, studying event management in the UK could be a life-changing opportunity that opens numerous doors for your future career.
Event Management Programs in Australia and Canada
Australia and Canada are two countries that offer excellent opportunities for individuals looking to pursue event management studies. The programs in these countries are renowned for their comprehensive curriculums, experienced faculty, and industry connections. Studying event management in Australia and Canada will provide students with the necessary skills and knowledge to succeed in the dynamic and ever-evolving events industry.
Notable Universities Offering Event Management Programs
|University of Technology Sydney (UTS)
|Bachelor of Management in Event and Tourism
|Bachelor of Business (Convention and Events Management)
|Bachelor of Business (Event Management)
|University of Guelph
|Bachelor of Commerce (Hospitality and Tourism Management)
|George Brown College
|Special Event Management
|British Columbia Institute of Technology (BCIT)
|Bachelor of Business Administration in Business Management (Event Management)
These programs offer various courses and internships to expose students to different areas of event management. They also provide students with the necessary theoretical and practical knowledge to succeed in the events industry. Graduates of these programs are well-equipped to pursue careers in corporate events, social events, event planning, coordination, logistics, organization, production, and marketing.
Studying event management in Australia and Canada provides an opportunity to learn and work in multicultural environments, develop professional networks, and gain international experience. Additionally, graduates of these programs are highly sought after in the events industry.
Facts and figures
- According to the Bureau of Labor Statistics, the employment of meeting, convention, and event planners is projected to grow 8 percent from 2019 to 2029.
- Event planners earn a median annual wage of $50,600, according to the Bureau of Labor Statistics.
- The event management industry is expected to reach a market value of $1.4 trillion by 2027, according to Grand View Research.
Event Management Education in Switzerland and Austria
Switzerland and Austria have a reputation for offering exceptional higher education, and their event management programs are no exception. Known for their comprehensive and hands-on curriculums, the top universities in these countries provide students with a strong foundation in event management principles, practices, and strategies.
Best Universities in Switzerland for Event Management
|University of Bern
|Bachelor of Arts in Event Management
|University of Lucerne
|Master of Arts in International Tourism and Event Management
|Geneva School of Business Administration
|Bachelor of Science in Business Administration with Event Management specialization
Advantages of Studying Event Management in Switzerland
- Exceptional quality of education and facilities
- Opportunities for international networking and exposure to diverse cultures
- Ease of mobility and access to neighboring Europe
- Internationally recognized degrees and accreditation
Best Universities in Austria for Event Management
|Modul University Vienna
|Bachelor of Science in International Management with Event Management specialization, Master of Science in International Tourism Management with Event Management specialization
|WU Vienna University of Economics and Business
|Master of Science in Strategy, Innovation and Management Control with Event Management electives
|Salzburg University of Applied Sciences
|Bachelor of Science in Innovation and Management in Tourism – Event Management specialization
Advantages of Studying Event Management in Austria
- Strong emphasis on practical experience and hands-on learning
- Well-established event industry with numerous international events hosted yearly
- Opportunities for internships and employment with major event management companies and organizations
- Access to diverse cultural and historical sites in Austria and nearby European countries
Overall, pursuing an event management degree in Switzerland or Austria provides a unique and rewarding experience for students looking to excel in the industry.
Event Management Studies in the Netherlands and China
When it comes to pursuing event management studies, the Netherlands and China are ideal options to consider. These countries offer exceptional programs that equip students with the necessary skills to succeed in the event industry.
Best Universities for Event Management
In the Netherlands, the best universities for event management include:
|Amsterdam University of Applied Sciences
|Tio University of Applied Sciences
|Rotterdam University of Applied Sciences
On the other hand, China has numerous top universities that offer a variety of event management programs. These universities include:
|Beijing International Studies University
|Shanghai University of International Business and Economics
|University of International Business and Economics
Growth and Relevance of Event Management
The event industry is rapidly growing in both the Netherlands and China. The Netherlands, being the business gateway to Europe, has become a hotspot for international events such as conferences, exhibitions, and trade fairs. Likewise, China has experienced significant growth in the event industry, with numerous international events being hosted in cities like Beijing and Shanghai.
Studying event management in the Netherlands and China can give students an edge in the job market, as these countries have established themselves as major players in the global event industry.
Event Management Programs in France and Germany
If you’re looking to pursue event management studies in Europe, two top destinations worth considering are France and Germany. Both countries boast excellent universities with quality curriculums that cater to different facets of event management.
In France, students can choose programs such as the Bachelor in Management of Organisations at the highly respected ESCP Business School or the innovative MSc in International Events Management at KEDGE Business School.
In Germany, Heilbronn University stands out with its comprehensive Bachelor of Arts in Tourism and Event Management degree that covers topics such as event planning, marketing, and tourism management. Furthermore, SRH University Heidelberg offers a Master of Science in International Business and Engineering that includes a course on Event and Exhibition Management.
Besides academic excellence, studying event management in France and Germany offers cultural and professional advantages. France’s reputation as a center of fashion, art, and gastronomy makes it an excellent destination for experiential learning and networking opportunities. Germany, on the other hand, is a hub for technology and innovation, and the event industry has gained significant growth over the years, making it an exciting place to build a career in event management.
Table 7: Top Event Management Programs in France and Germany
|ESCP Business School
|Bachelor in Management of Organisations
|KEDGE Business School
|MSc in International Events Management
|Bachelor of Arts in Tourism and Event Management
|SRH University Heidelberg
|Master of Science in International Business and Engineering – Event and Exhibition Management
Event Management Education in Sweden and Japan
Sweden and Japan are two countries offering excellent opportunities to study event management. There are several highly-ranked universities in both countries that provide world-class education and training in event planning, organization, and management.
|Top Universities in Sweden
|Top Universities in Japan
|Tokyo International University
|Högskolan i Gävle
These universities provide a diverse curriculum that covers various aspects of event management, including logistics, marketing, and technology. Apart from theoretical knowledge, students also get practical experience through internships and hands-on projects. Furthermore, studying event management in Sweden and Japan offers unique opportunities to familiarize yourself with the local culture and industry.
Overall, pursuing a degree in event management from a Swedish or Japanese university equips students with the knowledge and skills required to excel in this field. Graduates can seek opportunities as event planners, coordinators, marketers, and managers, both locally and globally.
Considerations for Event Management Studies
Individuals interested in pursuing event management studies should consider several factors to make informed choices about their academic journey. Some of the crucial considerations are:
Students planning to study abroad might need to meet language proficiency requirements of the respective country where they intend to study. There could be specific English language proficiency tests such as IELTS, TOEFL, etc. that students may need to pass to prove their language proficiency.
Event management studies usually fall under higher education (post-secondary) category. Students must hold a high school diploma or equivalent to be eligible for the program.
Event management studies offer various academic degrees such as undergraduate, graduate, postgraduate (masters and doctoral). Students can choose the degree program that best suits their career aspirations.
Students can expect to engage in a research-oriented curriculum. Event management studies offer research opportunities through various components such as thesis, dissertation, seminar, lecture, coursework, and credits.
The course curriculum varies across universities. Students should consider a program that offers a comprehensive learning experience with a focus on practical applications and hands-on experience.
Students should ensure that the program is accredited by a recognized accrediting organization to ensure that they receive a quality education and enhance their prospects in the job market.
Students need to understand the various assessment components such as thesis, dissertation, seminar, lecture, coursework, and credits. An overview of the assessment structure helps students align their expectations and prepare accordingly.
By considering these factors, students can make an informed decision about their event management studies, leading to a fulfilling and successful career in the industry.
Questions and Answers
What is event management?
Event management refers to the process of planning, coordinating, and executing various aspects of an event, such as logistics, organization, production, and marketing. It involves strategic planning, effective communication, budget management, and attention to detail to ensure the success of corporate and social events.
Why is event management important?
Event management plays a crucial role in ensuring the smooth execution of events and creating memorable experiences for attendees. It involves meticulous planning, strategic thinking, and effective coordination to meet the objectives and expectations of the event host. Professional event management enhances the overall event experience, strengthens brand image, and contributes to the success of businesses and organizations.
Which universities offer the best event management programs in the United States?
Several universities in the United States offer top-notch event management programs. Notable institutions include New York University, George Washington University, University of Nevada Las Vegas, and University of Central Florida. These universities provide comprehensive curriculums, industry connections, and hands-on experiences to students pursuing event management studies.
What are the benefits of studying event management in the United Kingdom?
Studying event management in the United Kingdom offers numerous advantages. The UK is known for its prestigious universities and forward-thinking curriculum in the field of event management. Students gain exposure to a diverse range of events, cultural experiences, and renowned industry professionals. Additionally, the UK’s event management sector is thriving, providing ample career opportunities for graduates.
Which universities in Australia and Canada offer event management programs?
Australia and Canada are home to distinguished universities that offer event management programs. In Australia, notable institutions include Griffith University, University of Technology Sydney, and University of South Australia. In Canada, institutions such as Ryerson University, Humber College, and Seneca College provide comprehensive event management education, combining theoretical knowledge with practical industry experience.
What advantages does Switzerland and Austria offer for event management education?
Switzerland and Austria are renowned for their strong event management education. Institutions like the University of Applied Sciences Western Switzerland, University of St Gallen, and Vienna University of Economics and Business excel in offering interdisciplinary event management programs, combining theory and practice. Students benefit from the countries’ exceptional event infrastructure and connections within the global event industry.
Which universities in the Netherlands and China are known for their event management programs?
The Netherlands and China boast reputable universities offering exceptional event management programs. In the Netherlands, institutions like Amsterdam University of Applied Sciences and HU University of Applied Sciences Utrecht stand out. In China, prominent universities such as Beijing International Studies University and Shanghai University offer comprehensive event management programs, leveraging the country’s rapid growth in the event industry.
What are the top universities for event management programs in France and Germany?
France and Germany offer exceptional event management programs through renowned universities. Institutions like International University of Applied Sciences Bad Honnef – Bonn, Burgundy School of Business, and EM Strasbourg Business School in France provide comprehensive event management education. In Germany, institutions like Munich Business School, Heilbronn University, and Leipzig University excel in providing quality event management curriculums.
What opportunities and industry connections are available to event management students in Sweden and Japan?
Sweden and Japan offer unique opportunities and industry connections to event management students. In Sweden, universities like Stockholm University and Umeå University have strong partnerships with the event industry, enabling students to gain practical experience and valuable networking opportunities. Similarly, universities in Japan, including Waseda University and Ritsumeikan Asia Pacific University, provide internships and collaborations with major event organizations, giving students a competitive edge in the field.
What considerations should I keep in mind when choosing an event management program?
When considering event management studies, there are several factors to keep in mind. These include language requirements if studying abroad, the level of education (undergraduate, graduate, postgraduate) offered by the institutions, research opportunities, curriculum structure, accreditation of the program, and the assessment components such as thesis, dissertation, seminar, lecture, coursework, and credits. It is essential to thoroughly research and evaluate these aspects to make an informed decision about your educational journey in event management.
Event Management Aptitude Test
In order to assess your suitability for a career in Event Management, we have prepared a short aptitude test. Please answer the following questions honestly based on your personal preferences, skills, and traits.